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Cloud radio automation • Broadcast 24/7

Cloud radio automation

Broadcast live radio directly from your audio files stored in the cloud. Manage your library, schedule shows, and broadcast around the clock from a single platform built for radio professionals.

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Cloud-based platform Schedule by day, week or month 24/7 live support

The radio automation platform that does it all

Core capabilities built into every Primcast cloud radio plan, designed to keep your station on air and your listeners engaged.

Content management

Use any browser on the go to upload your content to the cloud, create playlists, and schedule shows.

Seamless transition

Transition between multiple DJs or broadcast from another source easily and with zero interruptions.

Record and rebroadcast

Automatically record your line-in source right to the platform and effortlessly schedule rebroadcasts.

Edit playlists live

Avoid interrupting your broadcast with the ability to edit content on a live playlist.

Take a closer look

A deeper look at the tools that make Primcast cloud radio automation flexible and reliable for every kind of station.

Media management

Drag and drop files directly from PC to platform to build your music library. Upload audio in ogg, wav, flac, aac, or mp3 - our cloud plays any format and bitrate seamlessly.

Schedule shows

Our built-in calendar makes it easy to schedule shows by day, week, or month. Use color codes to distinguish between different DJs and keep your weekly lineup organized at a glance.

Repeat shows

Choose when to repeat a scheduled show on selected days of the week, until a specific date, or indefinitely. Build a recurring weekly lineup once and let the platform handle the rest.

Live broadcast editing

Need to make a last minute addition to a show that’s already on air? Don’t despair - upload and add your content with no interruption to your live broadcast at all.

Cloud-to-studio switching

Stay in control with Show Source, Master Source, and Scheduled Play. The Master Source takes over any connected source while DJs use the Show Source, with automatic fallback to scheduled play.

Simultaneous broadcasting

Broadcast to up to three different streaming servers at once to diversify your reach across networks or keep a live backup of your stream - or do both at the same time.

FAQ

Answers to the most common questions broadcasters ask before moving their station onto Primcast cloud radio automation.

Which audio file formats does the platform support?

You can upload audio in MP3, AAC, OGG, WAV, and FLAC. Tracks of different formats and bitrates can live side by side in the same playlist - we handle the playback without any manual conversion on your end.

How far in advance can I plan my programming?

There is no limit. Use the built-in calendar to map out shows day by day, week by week, or month by month, color-coded by DJ or program. Recurring shows repeat on the weekdays you choose, ending on a set date or running indefinitely.

What happens if a live DJ drops the connection mid-show?

Scheduled Play takes over the moment a Show Source or Master Source goes silent, keeping the station on air. When the DJ reconnects, the live feed resumes automatically with no manual intervention needed.

Can my station stream to several servers at once?

Yes. Push your stream to as many as three streaming servers in parallel - perfect for expanding your reach across multiple platforms or keeping a hot backup on standby.

Does my computer need to stay online for the station to keep broadcasting?

No. The platform lives in the cloud and runs your scheduled programming 24/7 from our servers. You only need to log in when uploading tracks, tweaking playlists, or jumping on with a live DJ.